It’s filled with a seemingly infinite amount of Easter eggs, which Healy challenged fans to find via Twitter. Overflowing with optimism, the music video for “ Sincerity Is Scary” is the band’s most cheerful, yet it directly contrasts the darkness rooted in many of their videos. It’s one of their more abstract videos, but an entire black-and-white film that traces the adventures of two small-town boys is a story brimming with potential, where various ideas and conclusions can be realized. After sneaking out, they meet in an alleyway where their hands connect and form a cosmic pillar of light. Set in their nascent black-and-white aesthetic, the video for 2013’s “ Settle Down” follows two boys seemingly discontent with their lives. Although a key plot is absent, it comes across as a rock documentary in which the band rise to stardom despite their critics. With the platform they knew they would acquire with their new style, the band preemptively use negative statements (“unconvincing emo lyrics,” “I only heard ‘ Chocolate’ once, but I hated it,” “punch-your-TV obnoxious,” etc.) and refashion them as armor. The 1975 have never sounded poppier than “ The Sound,” and its music video, as a result, is presciently self-aware.
The video is directed by bedroom, but it may as well have been directed by John Hughes. Set in a house party, Healy and crew don ’90s-esque outfits as teenagers drink and have sex. “ Me & You Together Song,” from the group’s upcoming fourth record, Notes On a Conditional Form, conjures both ’80s and ’90s nostalgia akin to coming-of-age films such as Sixteen Candles and 10 Things I Hate About You. The remainder is dedicated to Healy’s compounding loneliness, as he hallucinates about his exes in various environments.
It speaks to how, when depressed, going about life’s basic functions feels like an immense effort. Before then, it surveills Healy doing menial tasks, such as tying his shoes and washing his face, to sitcom-esque applause. The chopped vocals in the track’s intro don’t even enter until three minutes in. The 1975’s mega-hit “ Somebody Else” still has one of the most experimental videos the band have done to date.
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